00:00 — The hook

Show us what you built. We’ll write the pitch.

We script your 2–3 minute Kickstarter or Indiegogo launch video, direct it live over a video call while you film where you are, and edit it. Then we write the campaign page and every reward tier so it all sounds like the same person said it. That’s you, by the way. Small studio, Midlothian, VA.

Grab a 20-minute call See the three packages
Runtime
2:00–3:00
Platforms
Kickstarter · Indiegogo
Packages
$450 · $935 · $1,400
Kickoff → final
about 4–5 weeks
The beat sheet

The 2:30, beat by beat.

Every launch video we cut runs on roughly this skeleton. Funny enough, this page does too — check the timecodes as you scroll.

A long symmetrical corridor with sunlight falling in diagonal bars toward a deep red door at the far end
Frame 01 · get to the point before the light does
00:00 – 00:08

The hook

One sentence, one picture. If someone bails here, nothing after it counts — so honestly, the shortest beat gets the most rewrites.

00:08 – 00:35

The problem, said like a person

Not “the market lacks a solution.” More like “my kettle pours like a fire hose.” Backers fund a feeling they already know.

A symmetrical editing room with a walnut desk under a tall window and two monitors showing a video timeline
Frame 02 · where your cut actually gets made
00:35 – 01:20

The thing, actually working

Hands, close-ups, real use. You get a shot list that says which window, which angle, which take we need — so the shoot day isn’t guesswork.

01:20 – 01:50

You, briefly

Thirty seconds of who’s behind it. Not a bio — just enough that a stranger trusts you with $59 and a six-month wait.

01:50 – 02:15

Rewards + the ask

Where the video and the page have to say the exact same thing. Which is the whole reason we write both.

02:15 – 02:30

Say it again, shorter

The hook, compressed, plus the date. Then cut to the logo and get out of the way.

00:08 — Who it’s for

Where’s your project at right now?

Real talk: we’re not useful at every stage. Here’s where we help, and where we’d tell you to hang on a bit.

  1. T–20 wks or more

    Napkin sketch

    Love it. But there’s nothing to film yet and the page would be fiction. Bookmark us, seriously.

    Fit: a little early
  2. T–14 wks

    Prototype that (mostly) works

    This is where we start being handy. We script around the rough edges and plan the shots that hide them.

    Fit: good
  3. T–10 wks

    Pre-launch page live

    Sweet spot. People are already waiting, so we write straight to them — the followers, not the void.

    Fit: ideal
  4. T–5 wks

    Launch date’s locked

    Doable, but call today-ish. Kickoff to final cut usually runs four to five weeks.

    Fit: tight, still yes
  5. Already live

    Video’s not landing

    We do re-cuts from your existing footage and mid-campaign page rewrites too. Page Polish starts at $450.

    Fit: rescue mode

Not sure which dot you are? Text-style answer is fine — email info@ganderloom.com with a photo of the thing and your rough launch month. We’ll tell you straight.

00:35 — The thing, working

Same kettle, two pitches.

A made-up product with a very real problem. On the left, how most first drafts open. On the right, the pass we’d hand back. (Our clients’ campaigns are theirs to show off, not ours.)

A ceramic kettle on a cluttered garage workbench under flat fluorescent light
Draft A · the first pass

Starts with the company

Opening VO “Hi! We’re Pourwell, a small team who really loves coffee. Today we’re super excited to introduce a game-changing new kettle…”
Reward tier EARLY BIRD — $59
Get the kettle at a special price!
  • Twelve seconds before anyone learns what it does.
  • “Game-changing” is doing zero work.
  • The tier names a price, not a reason to back early.
The same kettle pouring a thin stream on a clean oak bench in soft window light
Draft B · the Ganderloom pass

Starts with the pour

Opening VO “Your kettle pours like a fire hose. This one pours like a pencil line.” (cut: the stream, macro, two seconds)
Reward tier FIRST POUR — $59
One of the first 300 off the line, numbered on the base. Ships ahead of the retail run.
  • The problem lands inside five seconds.
  • Shows the thing, then names it.
  • The tier gives an actual reason to back now.

That right-hand panel is the whole job, really: the video line and the tier copy written together, so a backer who watches then scrolls hears one voice.

“You talk for an hour. We cut it to two and a half minutes — then write the page so it sounds like the same person.”
How we explain the job at barbecues
  • BillingPer campaign. 50% to book, 50% at final delivery.
  • DirectingLive over Zoom or FaceTime. You film on your phone or camera, we watch the frame.
  • RoundsTwo on the script, two on the edit. Extra rounds $85 each.
  • Delivery1080p + 4K masters, captions file, page copy in a shared doc.
01:50 — Rewards + the ask

Priced per campaign, $450 to $1,400.

Tap one open to see exactly what’s in it. Every package includes the campaign page — that part’s never optional with us.

  • Full campaign page: story, “risks & challenges,” FAQ
  • Up to 8 reward-tier (or Indiegogo perk) descriptions
  • Project title, subtitle, and 3 alt headlines for ads
  • A light re-trim of your existing video if the hook’s buried
  • About 8 business days, two revision rounds
Start with Page Polish

  • 2–3 minute script built on the beat sheet above
  • Shot list with framing + light notes for your actual space
  • One 60-minute remote run-through before you shoot
  • Edit from your footage: captions, licensed music, color pass
  • Campaign page + up to 6 reward tiers, written to match
  • About 4 weeks from kickoff call to final files
Book Script & Cut

  • Everything in Script & Cut
  • Two live remote-direction sessions, up to 3 hours each
  • Vertical 30s + 15s cutdowns for Reels, TikTok and Shorts
  • Up to 10 reward tiers, plus stretch-goal and update copy
  • Pre-launch page headline set to warm up your list
  • About 5 weeks, kickoff to launch-ready
Go with the Full Loom

Stuff people ask on the first call

Nope. A recent phone, a big window, and a $25 tripod get you most of the way. We’ll tell you which room in your house works best — usually not the one you think.

You prop a second device next to the camera and keep us on video call. We watch the frame live, call the takes, and say things like “move the lamp two feet left.” You hit record. That’s it.

Then it’s not done. We record the kickoff call and write from your actual phrasing, then you read draft one out loud to us. Two rounds are included; a third is $85.

No — and run from anyone who does. Funding depends on your product, your list, and your price. What we can promise: on launch day, the video and the page will say the same clear thing.

A little. The page sections differ, and Indiegogo calls rewards “perks.” Same price either way — we just write to the platform you’re on.

02:15 — Say it again, shorter

Starting is a call and a couple of emails.

  1. Grab a 20-minute call

    Ring us weekdays between 8:30am and 6pm, or ask for an evening slot — those work too. Bring the product, or just a photo of it.

    Call (978) 785-8195

  2. Send the rough stuff

    Prototype clips, your pre-launch page, the funding goal, the launch date. Shaky phone video is totally fine — we’re reading for the story, not the lighting.

    Email the rough stuff

  3. Lock the kickoff

    A 50% deposit holds your slot on the calendar. Script draft one usually lands about a week after kickoff.

    Hold my slot

Tell us about the thing

Goes straight to info@ganderloom.com. We reply within a business day, usually sooner.

When we pick up

Mon–Fri8:30am–6pm
EveningsBy appointment

Shoots are remote, so where you live doesn’t matter — just your time zone.

The studio

12337 Wescott Way
Midlothian, VA 23112

Route me to Wescott Way

Drop-ins by appointment — most of the work happens on calls anyway.

We invoice by

VISA AMEX ACH
Call us Book a call